In the latest episode of What the West? we dive into the turbulent world of NAFTA negotiations – and provide some guidance for small businesses wondering what happens next.

The next round of NAFTA talks take place later this month in Mexico. Talks so far have lurched from apprehension to optimism and back again. Western Canadian businesses are wondering what our future relationship with the U.S., our biggest customer, is going to look like. Many business owners are taking a wait-and-see approach. But there some ways businesses can be ready if the U.S. does withdraw from NAFTA. It’s not too soon to get ready…just in case.

Host: Naomi Christensen, senior policy analyst, Canada West Foundation
Guests: Sam Woods, VP of Business Development, Jori International Ltd; Carlo Dade, Director, Trade & Investment Centre, Canada West Foundation

Further reading: The ‘Just in Case Plan’: How western Canadian small businesses can prepare for the possible end of NAFTA

Subscribe | (iTunes)Google Play | Stitcher | Pocket Casts
Download | Episode 008: How not to freak out over NAFTA